The mission of Heal Earth Rite Music "HER Music" is to reach people through grassroots promotion and marketing via Benefit Album CD releases, in addition to hosting unique fundraising events, utilizing music as a vehicle to raise awareness and support charitable organizations that promote education and environmentalism, aiming to create an environment in which our artists, consumers and community will benefit.

HER Music is both a record label and a production company and has been in existence since 1999. HER is an acronym for "Heal Earth Rite". Our motto is "Save our MotHER". Our primary goal is to bring "music with a message to the masses". The objective is to release benefit albums for select charities as a media tool to promote awareness of issues focusing on education and environmentalism.  The target market is the urban underground between the ages of 16 and 30.

Over the past 9 years, HER Music has helped promote awareness through marketing tools such as Street Team Promotions and Internet Marketing for over 50 non-profit organizations including California Peace Action, Greenpeace, Rainforest Action Network, Tree People, and World Hunger Year to name a few. Maintaining the integrity of its vision, HER Music is poised to launch a series of CD compilation benefit albums called the "Beats for Peace" Project.  The proceeds will support many needed projects throughout the world as well as promote artists with a positive message.  HER Music currently aims to focus primarily on CD releases as a fundraising and awareness-raising tool.